Hello Earthlings, how you doin’?
I have decided to cut sugar from my diet which made me desperately hungry somehow. And therefore I decided to blow your mind with some amazing dishes from Turkish cuisine. As you may see below, almost every city in Turkey has a famous dish of its own.
Except for Kayseri! Kayseri is famous for something really different!
Yeah, this post has nothing to do with Turkish food, I just wanted you to share my misery. Now that you do, I can start telling you this story about a young man from Kayseri, the only city in Turkey that is famous for the business minds of its residents.
In 1994, a young man from Kayseri goes to the United States to pursue his business education. While also working as a lorry driver for a shipping company, this young man discovered an opportunity. In 2001, he opened up his own firm, NEX Worldwide Shipping, and 300 clients of the company that he used to work with decided to work with this young man instead. By 2010, his company became the market leader in express shipping from the US to Turkey.
What’s The Big Idea?
Everything starts with seeing the gap that the existing shipping companies left behind. By 2017, there were 44.5 million immigrants living in the US and 1.1 million of them are international students. Each school year, at least 291,000 new international students are enrolling to the US institutions.
This means, there are already 44.5 million people in the US who have families or friends outside the US and each year at least 291.000 new people are joining this group. Can you imagine how many of them will have international shipping needs? And please think about the ones moving to the country and then moving out of the country, the ones that need to ship all their belongings, sometimes even their vehicles…
Now, here’s what happens when you go to a market leader shipping company when you need to ship some personal item internationally as an individual…
And here is what happens if you would like to ship the same thing with Nex Worldwide Shipping.
How it could be possible, you asked? Magic!
Of course, it is not magic! Nex is actually an account holder with all these three companies and acts like a 3rd party shipping company or a broker, whichever sounds better to you guys. Since Nex could provide over a hundred shipments per day, these service providers offer Nex a special rate. As Nex’s customers make their shipments through the company account, Nex can offer them even 60% cheaper rate than the actual service providers as well.
What is so “Digital” about it?
Well, Nex’s office is located in New Jersey and they have no other office around the US. Still, they are able to provide service all around the world. This would never be possible if the main idea was not based on digital. Here is how the system works…
- Create an account.
2. Select “Create a Package Shipment” from the Shipping tab.
3. Fill out an online form which will eventually become your shipping label.
4. Once you put in all the information, you will be able to click on the “Reload Services&Rates” button and see the available services for your shipment with their rates and estimated delivery dates.
5. Select whichever is suitable for you and click on “Ship”. Fill out the credit card information on the new screen and once again, click on “Ship”.
6. Your label is now ready. All you need to do is print it out and stick it on the package that you would like to send before you drop the package off to the nearest store of the assigned carrier company or handing in your package to the assigned carrier company’s driver when he/she comes to pick up your package from your location.
Nex also provides a tracking number to their clients so that they can track the package on the company website.
Is it all flawless though?
The process seems and actually is super easy. However, there are still some gaps that need to be filled.
Social: The company uses Facebook and Instagram pretty active, however, the number of likes is still very low. Also, there are negative comments that could affect the trust of potential customers. Most of the new customers discover the company through Google and Facebook ads but still, word of mouth still seems to be the strongest advertising tool in their case, especially when it comes to the Turkish community.
Mobile: No mobile application. Yet. Such a shame!
Analytics: Social media is recently being used by the company as they used to use more traditional techniques before. Now they are trying to focus on analytics in order to get customer insights.
Cloud: They do have a cloud-based system as they have many employees working remotely around the world such as Turkey and the UK.
All the employees in the company are from a Turkish background. This makes the company preferable for the Turkish customers as they are able to discuss their own needs in their own language. Having remote workers and being able to follow up everything online must be very cost effective. Still, I think a little more transparency is needed since I highly doubt that all the customers clearly understand what a third party shipping company means. Facebook page of the company is full of negative customer reviews blaming the company for losing their package even though the company is not the actual service provider.
I strongly believe the idea is genius as it is easy to conduct and apparently very profitable, all thanks to Kayseri! Is it ethical though? That, I don’t know. There are still ethical accusations towards companies like Airbnb and Uber and I think this is a whole new discussion topic…
I saved the best to the last though, Istanbul: my love…
Stay hungry till the next post Earthlings… Cheers!
Botsman, R. (2016). Currency of Trust. Retrieved from: https://rachelbotsman.com/thinking/
Camarota, S. A. and Zeigler, K. (September 15, 2018). Record 44.5 Million Immigrants in 2017: Non-Mexico Latin American, Asian, and African populations grew most. Retrieved from: https://cis.org/Report/Record-445-Million-Immigrants-2017#1
Forbes (Feb 13, 2017). Did Uber And Airbnb Grow Ethically? Retrieved from: https://www.forbes.com/sites/quora/2017/02/13/did-uber-and-airbnb-grow-ethically/#48780f114052
Herman, L. (2019). Sirkeci Restaurant: Sirkeci, Istanbul Neighbourhood Restaurant Guide. Retrieved from: http://sirkecirestaurants.com
ShipNex (2019). Lowest Shipping Rates. Retrieved from: https://www.shipnex.com/default.aspx
TurkAvenue (April 28, 2010). Amerika’daki Türklerin Fedex’i: Nex Worldwide Express. Retrieved from: http://www.turkavenue.com/index.php?option=com_content&view=article&id=872:amerikadaki-turklerin-fedexi-nex-worldwide-express&catid=106:sirket-tanitimlari&Itemid=648
Zong, J. and Batalova, J. (May 9, 2018). International Students in the United States. Retrieved from: https://www.migrationpolicy.org/article/international-students-united-states